Strange times for Greenwich Council’s stuttering campaign to get residents to back a third Blackwall Tunnel, with its PR team trying to get topless model and self-publicist Jodie Marsh to support its push.
The Bridge The Gap campaign ran into trouble earlier this month when its launch on Twitter was hijacked with a series of spoof messages about “the Dear Leader’s pet pussy” and branding the council “gormless”.
People who sign a petition on the council’s website are the redirected straight to Transport for London’s consultation on the issue, with the council directing users to back a Silvertown Tunnel and a ferry at Gallions Reach, Thamesmead.
It took a bizarre turn on Friday, when former Page 3 model Marsh tweeted that the “Woolwich ferry is the most inefficient ever. Waiting for an hour to take 12 cars! BUILD A BRIDGE!”.
The council’s press office spotted this later in the day, and responded. “You may be interested in #bridgethegap campaign for more river crossings in SE London. Pledge support at http://www.royalgreenwich.gov.uk/bridgethegap “
Were they hoping for a bit of Z-list celebrity support, or maybe a retweet to Marsh’s 400,000 followers?
Whatever, Marsh, who in recent years has transformed herself into a bodybuilder and businesswoman, didn’t respond, instead preferring to promote her range of nutrition supplements and onesies.
Whether or not it’s right for a council to be trying rope in a topless model – and one with a particularly short fuse when it comes to criticism – is one question.
But the other’s more prosaic. Jodie Marsh lives in Brentwood, Essex; which the last time I looked, wasn’t in the borough of Greenwich. But travellers from Essex and Kent will be the biggest beneficiaries of a Silvertown Tunnel, which will attract more traffic to pass through Greenwich, Blackheath and Charlton; increasing pollution and doing little about congestion.
By trying to enlist Jodie Marsh to its campaign, Greenwich Council’s press office has neatly managed to encapsulate how absurd its road-building campaign is.
Keep on reading this website for news of how you can help oppose council leader Chris Roberts’ attempt to rig Transport for London’s consultation.