One south-east London cab company chose Christmas Eve to let its customers know its new name – one you’ll be hearing a lot more of next year. If you’ve ever booked through Charlton-based Arena Cars (or Station Cars as it used to be known) you might have had this little message from Royal Borough Cars earlier this evening.
Smart change of name – the first to cash in on Greenwich borough’s new status (from February) – and when I’ve used them it’s been a good and reliable company. But unless its customers have explicitly agreed to get marketing texts, the law might have a thing to say in the new year…
Just think, by this time next year, you’ll be able to get your hair cut at the Royal Borough Hairdressers, get tanked up at the Royal Borough Off-Licence, soak it all up at the Royal Borough Curry House, and frown with disapproval at the Royal Borough Massage Parlour. Ah, the joys that await us.
On that note, I’m off out to get, er, Christmassy. And getting the last bus home. Have a good one.